Cross-posted from PrawfsBlawg
In early 2010, Google apologized for the way Google Buzz had revealed people’s Gmail contacts to the world. Later that year, the company announced that its Street View cars had been recording the data being transmitted over WiFi networks they drove by. And just this week, the Wall Street Journal and privacy researcher Jonathan Mayer revealed that Google had been using cookies in a way that directly contradicted what it had been telling users to do if they didn’t want cookies.
Once is an accident, and twice a coincidence, but three times is a sign of a company with a compliance problem. All three of these botches went down the same way. A Google programmer implemented a feature with obvious and serious privacy implications. The programmer’s goal in each case was relatively innocuous. But in each case he or she designed the feature in a way that had the predictable effect of handing people’s private information in a way that blatantly violated the company’s purported privacy principles. Then—and this is the scary part—Google let the feature ship without noticing the privacy time bomb it contained.
When it comes to privacy, this is a company out of control. Google’s management is literally not in control of the company. Especially given its past mistakes, Google’s legal team know that privacy compliance is critically important: witness the extensive effort lavished on its new forthcoming privacy policy. And yet they have been unable, time and time again, to keep privacy blunders affecting millions of users from getting out the door.
Google was founded and is run as an engineering-driven company, which has given it amazing vitality and energy and the ability to produce world-changing products. But even as the company has become a dominant powerhouse on which hundreds of millions of people depend, it continues to insist that it can run itself as a freewheeling scrum because, er, um, Google is special, Google’s values are better than the competition’s, and Google employees are smarter than your average bear. All of these may be true, but adult companies have adult responsibilities, and one of them is to train and supervise their employees. Google is stuck in a perpetual adolescence, and it’s getting old fast.
The only other firms I can think of with this kind of sustained inability to make their internal controls stick are on Wall Street. (See, e.g.) Google has already had to pay out a $500 million fine for running advertisements for illegal pharmaceutical imports. And the company is already operating under a stringent consent decree with the FTC from the Buzz debacle. If those weren’t sufficient to convince Larry Page to put his house in order, it’s hard to know what will be. Sooner or later, the company will unleash on the Internet a piece of software written by the programmer equivalent of a Jérôme Kerviel or a Kweku Adoboli and it won’t be pretty, for the public or for Google.