I wrote the following as an op-ed. No one I sent it to wanted to publish it. Oh well. I still like it. I also recently had the chance to play with a Kindle. The interface didn’t make sense, but the overall readability and form factor were good. I stand by my bottom line: the DRM should be a deal-killer for Joe Consumer.
Thinking of buying Amazon’s new electronic-book reader for the book-lover in your life? Think again. With e-books, it’s buyer beware. Amazon’s named the device the Kindle, “to evoke the crackling ignition of knowledge,” in journalist Steven Levy’s phrase. Unfortunately, the name is more revealing than intended. The only “crackling ignition” most Kindle users will hear is the sound of their e-books going up in flames.
A portable device with a screen as clear as paper but that lets you carry around a whole bookcase sounds like a good idea. Previous e-book readers have been notorious flops, but if anyone could make an easy-to-use gadget with an unbelievably wide selection of titles, it ought to be Amazon. Sadly, they’ve made exactly the same mistake that doomed their predecessors: DRM.
The Kindle’s DRM (an acronym for “digital rights management”) is technology designed to stop you from making unauthorized copies of the e-books you buy. That sounds innocuous enough, until you realize how much is “unauthorized.” You can’t lend an e-book with DRM to a friend, sell it to a used book store, or tear out pages for a collage. One e-book edition of Alice in Wonderland told users they weren’t allowed to read it aloud.
In order to enforce these restrictions, devices with DRM demand explicit authorization for even the simplest actions. The Kindle won’t show you so much as one page of an e-book with DRM unless it gets a go-ahead from Amazon. The complicated back-and-forth of authorization also creates its own problems. When a key Microsoft server crashed, DRM caused thousands of copies of Windows to be falsely marked as counterfeit.
If the manufacturer gets out of the DRM business, your media are now trapped in an abandoned prison. Major League Baseball sells downloadable videos of games. It changed DRM systems this year and pulled the plug on the old one. Result: fans who spent hundreds of dollars buying videos can never watch them again. Ever. Only after some widely-reported fan outrage did the big leagues offer to replace the now-useless old versions. The Rocket e-book reader had DRM that worked, more or less. Then Rocket stopped making e-book readers. Oops. Once your current Rocket device breaks, that’s the end of the line for the e-books on it.
Even the e-books Amazon itself sells in the Mobipocket Reader format are useless on the Kindle. When Amazon announces the Kindle 2.0 a few years from now — call it the Log — what will happen to your Kindle 1.0 books? Buying a Kindle means making a long-term bet that Amazon will stay in the e-book business and that this e-book reader will succeed where many others have failed.
E-books with DRM are a particularly dangerous trap for libraries. Many consumers are willing to buy a book and read it once, but libraries are in it for the long haul. They buy books to preserve history and to meet the reading needs of future generations. The printed book has done pretty well by them; books from before Gutenberg are still with us. Kindle e-books will be lucky to last one one-hundredth as long.
The biggest disappointment of the Kindle is that, when it comes to music, Amazon understands the dangers of DRM. Its MP3 download store, which uses no DRM, is delighting music fans and shaking up the digital music business. With its seamless one-click-to-buy design, Amazon could convince fearful publishers that they need to embrace a digital future, rather than hiding behind the tallest fences technology can erect. But until Amazon stops smothering the Kindle with DRM, it will produce only sparks, not any real light.