An Aside

Look, there’s an element of mockery in most internet memes. But Star Wars Kid and Numa Numa and Little Fatty are famous for the same reason that the Backstreet Boys cockatoo is: there’s a core of utterly unaffected joy to them. It’s infectious and people respond to it.

There’s a sense in which they’re true heroes for this reflexive media-saturated age, and their micro-cults of joy will endure long after the mean-spirited clips are forgotten. No matter how silly or snide the remix, Star Wars Kid’s unselfconsciousness gives him a real measure of dignity.