A Notoriously Tough Demo

Penny Arcade, on the Halo 3 marketing campaign, which I would add puts many actual military campaigns to shame:

It’s one slice (or, perhaps, sip) of a ten hojillion dollar marketing campaign designed to project one of gaming’s biggest brands to people who already know about it. There is no way to escape the Goddamn thing. Over ninety percent of the surveyed crustaceans were “aware of the launch” and held a “strong desire to purchase,” even though their massive claws and aquatic habitat make using the product impossible. Lemurs are less bullish, but then lemurs are a notoriously tough demo.