The Laboratorium : On the Ascender

The Official Laboratorium Jellyfish

By James Grimmelmann

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The Laboratorium

On the Ascender

June 12, 2007 at 12:26 AM

A bunch of us saw an Isuzu Ascender today and agreed that it’s a terrible name for a car, but for different reasons. Those who went to Catholic school were doubtful that it would rise from the grave. I was bothered that no part of the car stood significantly higher than any other part.

And by the way, it ought to be considered false advertising to claim that an SUV getting 22 miles per gallon (16 in city driving) is “fuel efficient.”