More precisely, these campaigns offered adventurous nobles opportunities to show off. Glamorous in repute but difficult, dangerous and sordid in practice, the raids across the wildernesses that marked the Prussian/Livonian/Lithuanian border, were often run by the order [of Teutonic Knights] as chivalrous package tours, complete with special feasts, displays of heraldry, souvenirs, and even prizes. Perfected by Grand Master Winrich of Kniprode (1352—-82), these festivals of knighthood became almost de rigueur for the chivalric classes of western Europe, a rather different clientele to the more habitual Baltic crusaders from Germany and central Europe. The dozen prize winners who dined at the Table of Honour after the 1375 reisa [summer raid] each received a badge bearing the motto “Honour conquers all,” a far cry from the Jerusalem decree of Clermont (“Whoever for devotion alone, not for honour or money goes to Jerusalem . . .”).
—Christopher Tyerman, God’s War: A New History of the Crusades, p. 707