Extreme Brand Extension

Crest has a toothpaste flavor out called "Cinnamon Rush." While the flavor itself is fairly pleasant, the name is a bit disconcerting.

Other items presumably coming soon:

  • Ritalin X-treme
  • John Updike's Rabbit is Rad
  • Atomic Blast Cheddar
  • Microsoft Tropical Fruit Windows
  • Soothing Pastel Terror Threat Levels (sea foam, periwinkle, goldenrod, peach, and rose)
  • Electric Surge Paper Towels