The Laboratorium : Extreme Brand Extension

The Official Laboratorium Jellyfish

By James Grimmelmann

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The Laboratorium

Extreme Brand Extension

December 29, 2003 at 12:05 AM

Crest has a toothpaste flavor out called "Cinnamon Rush." While the flavor itself is fairly pleasant, the name is a bit disconcerting.

Other items presumably coming soon:

Ritalin X-treme
John Updike's Rabbit is Rad
Atomic Blast Cheddar
Microsoft Tropical Fruit Windows
Soothing Pastel Terror Threat Levels (sea foam, periwinkle, goldenrod, peach, and rose)
Electric Surge Paper Towels