Spotted at the supermarket today: Moose Drool (a brown ale), and DNA (alcoholic spring water).
I am, on the other hand, hoping that someone picks up on the marketing possibilites inherent in a line of Harry Potter-branded microbrews. Harry Porter, of course, plus Hagrid Stout, Dumbledore's Stumble-Beer, Weasley Wheat, Hogwarts' Finest, Nearly Headless Nick, Polyjuice Potion, Sirius Bock . . . the possibilities go on and on.